A family-owned business for over 70-years, Weldbend has been the leading Carbon Steel Fitting and Flange manufacturer in the industry. Weldbend has grown from a small manufacturing facility in Chicago to a 36-acre, campus located in the Chicagoland area. A billion dollar business, Weldbend deploys the latest manufacturing technologies and robotics to become the most efficient and highest quality fitting and flange manufacturer.

Project Marketing Components:

  • Website Design
  • App Design
  • UI/UX Reasearch and Design
  • Email Marketing
  • Print Design
  • Print Advertising
  • Directmail
  • Media Management
  • Photography
  • Trade Show marketing

Major Projects Completed:

  • Website Design & Development
  • App Design & Development
  • UI/UX Reasearch and Design
  • 180 page Catalog – Design & Printed
  • Pipe Fitters Reference Guide – Design and Printed
  • CAD Drawings of Products Completed
  • Catalog Translated into 2 languages and Metric Formats (Spanish & French language)
  • 60 technical illustrations completed
  • Mathemtical calculations and conversions for all products and formulas for all four cCatalogs

Project Description:

The trade show marketing was to promote the headline speaker, Gene Simmons of the heavy metal band, KISS. Icluded in the trade show portion was the booth design, marketing and traditional industry magazine ads for Weldbend.

Thirty five separate marketing projects were completed in two months for this particular industry Trade Show.

With a team of ten, plus 3 freelancers, Weldbend’s marketing campaign, was quickly and meticulously designed to engage distibutors and customers through a multifaceted approach. Leveraging the power of web design, digital marketing, email marketing, and traditional media, this campaign goal was to captivate and convert potential customers across various touchpoints.

Weldbend chooses more traditional marketing and advertising. At the center of this campaign was Weldbend’s showcase print piece, 180 page hardcover product catalog that which was translated and produced in English Imperial and English Metric as well as French and Spanish Metric Editions.

A Mobile App Field Data was designed and produced, along with a pocket size reference book called the Field Reference Guide. Both of these tools were closely related to the catalog Both the App and the Reference Guide were designed to be a handy reference, easy to carry and have the information on-hand  of the products, calulations, conversions, handy formulas that would be needed in the field.

The web site design and strategy was a close second. The website serves as a central hub, seamlessly integrating captivating visuals, intuitive navigation, and compelling content. Utilizing responsive design principles, to ensure an optimal user experience across all devices, catering to the preferences of Weldbend’s particular audience. The website serves to enhance visibility in the marketplace, enhance engagement and drive conversions.

The digital marketing strategy encompassed a comprehensive mix of tactics to maximize reach and engagement. Pay-per-click (PPC) advertising campaigns will target specific demographics and interests, driving traffic to our website and landing pages. earch engine optimization (SEO) efforts optimized the website for organic visibility, ensuring that website ranks higher in relevant search queries.

Email marketing played a pivotal role in nurturing leads and fostering customer relationships. Personalized email campaigns delivered tailored content based on user preferences and behavior, enhancing engagement and driving conversions. Segmented email lists allowed Weldbend to target diverse audiences with content that resonated with their unique needs.

Traditional Media: In addition to digital channels, we will leverage traditional media to reach audiences beyond the digital realm. Printed magazine ads were designed leveraging audience targeting ads to connect with diverse segments. Print advertising in industry publications were used to generate brand awareness and drive traffic to our website. Direct mail campaigns provided a tangible touchpoint, delivering targeted offers and promotions directly to customers’ doorsteps.

Throughout the campaign, performance indicators were closely monitored across all channels, including website traffic, engagement metrics, email open rates, and conversion rates. By analyzing data in real-time, allowed the identification of areas for improvement and optimization of the strategy.

Weldbend’s holistic approach spanned various touchpoints from web design, digital marketing, email marketing, and traditional media. Weldbend’s marketing campaign made a significant impact on distributor and customers by leveraging multiple touchpoints and channels. Weldbend’s goal was to engage, educate, and inspire audiences, driving brand awareness, customer engagement, and ultimately, business growth.


Key Results

  • 77% increase in website traffic.
  • Flagship launch strategy generated 700% increase in revenue.
  • Launch strategy resulted in over one million print and online impressions.


Client Testimonial

“A natural leader, Scott took responsibility for all marketing initiatives at Weldbend with confidence, ease and passion. Always on top of industry and marketing trends, he aims to deliver world-class campaigns that lead and inspire. Scott is an essential part of our team at Weldbend. I cannot imagine proceeding without his creative input and targeted strategies.”
Michael Hammer

Vice President, Marketing