A family-owned business for over 70-years, Weldbend has been the leading Carbon Steel Fitting and Flange manufacturer in the industry. Weldbend has grown from a small manufacturing facility in Chicago to a 36-acre, campus located in the Chicagoland area. A billion dollar business, Weldbend deploys the latest manufacturing technologies and robotics to become the most efficient and highest quality fitting and flange manufacturer.

Project Marketing Components:

• Website Re-Design
• App Design
• UI/UX Reasearch and Design

• Email Marketing
• Print Design
• Print Advertising
• Media Management

Project Description:

Re-Design and build a product heavy, modern custom website they could use to showcase their products and update their distributors on product information. We were also hired to design and print four separate product catalogs that needed to be translated and converted into Spanish and French Metric.

Integraphix has years of experience working with large companies so we were the perfect choice for Weldbend, the largest family-owned manufacturer of carbon steel weld flanges and fittings in the United States, who needed to update their 8 year old website and several print design projects. Through the course of our designer/client relationship, Integraphix completed thirty five separate projects in two months.

Weldbend’s showcase print piece is a 180 page hardcover product catalog that which was translated by Integraphix and produced in English Imperial and English Metric as well as French and Spanish Metric Editions.

Integraphix also developed and redesigned Weldbend’s website, replacing the outdated look with a contemporary and easily navigated web design featuring all 4 versions of the Weldbend Product Catalog in both PDF and Flash versions. To accommodate Weldbend’s massive expanse of product technical drawing files, Integraphix built a database that engineers and architects download Weldbend’s Fitting and Flange AutoCAD files to include in their technical drawing and specification sheets.

The Weldbend App contains information needed on the field by welders/construction workers who are directly interacting with Weldbend Products.

Our longtime client, Weldbend, approached us to do the design and end-user research for an iPhone App named, Field Data i. Since we are so well versed in their branding, products and culture, the designing of the app came naturally, as did the extra features the end-user may need such as the ability to mark favorites, write notes, and share or email specific parts or guides to colleagues in the field.

Key Results

• Established brand naming, tone and direction; ensured consistent distribution across all marketing channels.
• Flagship launch strategy generated 700% increase in revenue and 77% increase in website traffic from Q1 to Q2 2018.
• Oversaw brand naming and storytelling that helped secure multi-page features in major UK publications in Men’s Health, Women’s Health, Evening Standard, Forbes, and The Daily Telegraph.
• Launch strategy resulted in over three million print and online impressions.

Client Testimonial

Project Marketing Components:

• Social Media Content & Management
• Brand Naming & Ethos

• Email Marketing
• Brand Partnerships
• PR Liaison

Key Results

• Established brand naming, tone and direction; ensured consistent distribution across all marketing channels.
• Flagship launch strategy generated 700% increase in revenue and 77% increase in website traffic from Q1 to Q2 2018.
• Oversaw brand naming and storytelling that helped secure multi-page features in major UK publications in Men’s Health, Women’s Health, Evening Standard, Forbes, and The Daily Telegraph.
• Launch strategy resulted in over three million print and online impressions.

Client Testimonial