Scent elimination and odor elimination products for hunting, automobiles, RVs and marine.
Project Marketing Components:
- Logo Design
- Website Design
- E-commerce site design
- Email Marketing
- Print Design
- Packaging design
- Social media Management
- Media Management
Project Description:
The Deception Outdoor Group needed an innovative design and marketing campaign for a new product line, called Deception Scents, aimed at establishing itself the leader in odor elimination and scent elimination in various markets.
Starting with the logo and brand design, a symbol reflecting the brand’s essence of mystery and invisibility, featuring a stylized phantom, with deep, dark colors of black, red, and gray/silver.
The main WordPress website design was developed to captivate visitors from the first click, boasting a sleek layout, smooth navigation, and visually striking elements. It also allowed room for growth and future developed products and additional customer markets.
High-resolution photography and product imagery, accompanied by enticing descriptions, will greet visitors, with sections dedicated to featured products, customer reviews, and a blog offering insights and results from using the products- mostly hunting. Testimonials of users were submitted through social media to further engage users.
On the e-commerce site, the platform created a seamless shopping experience, designed to inform and convert visitors into loyal customers. Product pages showcased multiple high-quality images, detailed descriptions, and customer reviews, supported by a user-friendly checkout process and personalized recommendations based on browsing history. Product pricing was developed and discounted at different levels for different customers, distributors and retail.
Social media platforms played a crucial role in engaging with customers, showcasing products, and fostering a sense of community. Mostly showing the hunting results of using the products and being unseen and undetected. Customers shared testimonials, images, videos, and influencer partnerships to create more visbility and amplify reach.
Email marketing was used as a central part to our strategy, ensuring Deception Scents remains top-of-mind with customers. Subscribers will receive a welcome series, regular newsletters featuring new launches and promotions, and automated emails like abandoned cart reminders.
Print materials such as brochures and logoed apparel complemented our online presence, while packaging design will embody luxury and quality, enhancing the experience of being able to be unseen and undetectable.
Through this integrated approach, Deception Scents captivated the consumers with its compelling storytelling, exquisite products, and unparalleled customer experience, establishing itself as a leader in the scent elimination industry.
Key Results
- Established marketing strategy and direction; ensured consistent distribution across all marketing channels.
- Social Media strategy generated 1000% increase in online sales and 400% increase in website traffic.
- Products sold online and distributors in retail markets around the United States.