Natural Choice Corporation is a leading designer and manufacturer of drinking water appliances, water coolers, and filtration equipment. Natural Choice has earned several patents and design awards for its innovative products.

Project Marketing Components:

  • Website Design
  • Logo/Brand Design
  • Product Photography
  • Llifestyle Photography
  • Email Marketing
  • Print Design
  • Print Advertising
  • Media Management

    Project Description:

    Natural Choice embarked on a comprehensive marketing campaign aimed at boosting brand recognition and driving website traffic through strategic design and SEO optimization. By focusing on various elements of digital and traditional marketing, the campaign aimed to establish Natural Choice Water as a leading manufacturer of drinking water appliances.

    The Natural Choice marketing strategy was centered around highlighting the purity of its water through filtration, saving the environment from unnecessary plastics in landfills, as well as its commitment to sustainability. Emphasizing these core values, the strategy aimed to resonate with environmentally-conscious consumers and differentiate the brand in a competitive market.

    The website design for Natural Choice was carefully crafted to provide visitors with a seamless and engaging user experience. Featuring intuitive navigation, informative content, and visually appealing photography, the website aimed to capture the attention of potential customers and encourage exploration through the website funnel to ultimately a purchase. SEO optimization techniques, including keyword research and meta tag optimization, were integrated into the website to enhance search engine visibility and attract organic traffic.

    All of Natural Choice logo design and brand design was developed to reflect the brand’s commitment to purity and naturalness. Incorporating elements such as water droplets or leaf motifs, the logo aimed to evoke feelings of freshness and authenticity. The color palette, featuring shades of blue and green, further reinforced the brand’s association with nature and sustainability.

    The packaging design for Natural Choice Water bottles was designed to stand out on shelves while maintaining the brand’s eco-friendly image. Utilizing recyclable materials and minimalist designs, the packaging conveyed the product’s purity and quality. Clear labeling and imagery showcasing pristine natural landscapes reinforced the brand’s commitment to providing premium quality water.

    Email marketing played a crucial role in Natural Choice marketing campaign, enabling personalized communication and targeted promotions. Subscribers received regular newsletters featuring educational content about the benefits of drinking water, as well as special offers and promotions. Automated email sequences, including welcome emails and follow-up reminders, helped nurture customer relationships and drive conversions.

    Print materials such as brochures, catalogs, and promotional flyers were utilized to complement Natural Choice’s online presence and increase brand visibility offline. Featuring captivating visuals and concise messaging, these materials effectively communicated the brand’s key messages and encouraged consumer engagement. QR codes and unique discount codes were included to track the effectiveness of print marketing efforts and measure ROI.

    The impact of Natural Choice’s marketing campaign was significant, with the website ranking well in search engine results and attracting a steady stream of organic traffic. By integrating design elements with SEO optimization strategies, Natural Choice successfully enhanced its brand visibility and established itself as a trusted provider of premium manufactuered drinking water appliances.


    Client Testimonial

    “We have worked together now for over 10 years. Not only is Scott a great designer and marketer, the strategies he develops are on target. We have a long way to go, but we couldn’t get there without Scott’s direction. There is a lot more coming in the future”

    G. Knoll

    President & CEO