Experts in the manufacturing, generation, and application of chlorine dioxide. PureLine specializes in implementing chlorine dioxide solutions for healthcare, food prep, oil & gas, consumers and many other industries utilizing chlorine dioxide generators and precursor chemicals, around the world.
Project Marketing Components:
- Website Design
- E-commerce website design
- Logo Design
- Marketing Strategy
- UI/UX Reasearch and Design
- Email Marketing
- Retail design
- Print Design
- Print Advertising
- Media Management
- Social Media Engagement
- Content Creation
- Blog writing and posting
- Online and Recorded Webinars
- Photography
- Video production
- Google Adwords
- Pay-Per-Click (PPC)
- Google Analytics
- Linkedin Ads
- Vehicle graphics
Project Description:
Chlorine Dioxide boasts a diverse range of applications, making it a versatile solution in various industries. Licensed by the EPA, it serves as an effective deodorizer and odor eliminator. Additionally, it is utilized as a powerful disinfectant and sanitizer in hospitals to combat legionella, in food production and manufacturing to prevent or sanitize for foodborne bacteria such as salmonella, and as a water disinfectant. Furthermore, it finds applications in the oil & gas industry for various purposes.
The campaign’s key highlights revolved around a comprehensive 360° marketing strategy, which encompassed two distinct website designs – one dedicated website and one e-commerce platform – along with the creation of compelling content tailored for both platforms.
Thorough research was conducted to gain insights into customer needs and desires, serving as the foundation for our strategy. This informed the development of a robust digital marketing strategy, inclusive of lead generation tactics and an optimized AdWords strategy. Additionally, email marketing campaigns were tailored to engage our customer base, while blog content was crafted to resonate with and captivate consumers.
A carefully crafted social media strategy was implemented to drive consumer lead generation, facilitate content creation, manage platforms effectively, and foster engagement with our audience.
Throughout the campaign, engagement metrics were closely monitored across online channels, websites, and social media platforms. Leveraging analytics provided invaluable feedback, allowing for timely adjustments and revisions to our strategy as the campaign progressed.
The campaign also entailed the design and creation of consumer labels, packaging, product specification sheets, and marketing collateral. This encompassed logo designs, print design elements, and product photography, including lifestyle imagery tailored for both direct-to-consumer and retail markets.
Transitioning Pureline from a B2B chemical manufacturer to a direct-to-consumer (DTC) ecommerce brand posed significant challenges. Despite hurdles in operations, legalities, and team collaboration, a comprehensive campaign and rebrand were executed to penetrate the consumer sector successfully.
Market research informed our content strategy, spanning social media, email marketing, blogs, webinars, and interactive infographics. Teaser content on social media and targeted email newsletters generated anticipation, while blog content provided educational material and user testimonials, bolstering credibility.
Live webinars featuring industry experts and interactive infographics reinforced our messaging, engaging a wider audience and facilitating lead generation. Real-time data analysis allowed us to optimize our strategy, resulting in increased product awareness and successful product launch.
The endorsement from the ex-CEO of McDonald’s on Fox Business News (Ed Rensi) propelled our marketing efforts into viral success. New brands, packaging, websites, and social media channels expanded our reach, driving revenue through e-commerce and opening doors to new retail channels, including, Walmart stores nationwide.
Partnering closely with key stakeholders such as the VP of Marketing and the Digital Content Manager, websites were optimized and elevated the online shopping experience. Collaborating with the Walmart marketing retail team, packaging, specifically for Walmart, was crafted for PureVista and eye-catching marketing and in-store promotional materials, maximizing our retail presence, were developed.
This involved developing brand guidelines and conducting regular audits to uphold brand standards across all touchpoints.
PureLine’s journey exemplifies the power of a well-coordinated, multi-touchpoint approach in achieving marketing success, transforming challenges into opportunities and driving growth in the chlorine dioxide market.
Key Results
- Established brand naming, tone and direction; ensured consistent distribution across all marketing channels.
- Launch strategy generated 700% increase in revenue and 77% increase in website traffic from Q1 to Q2 2018.
- Adwords strategy resulted in over three million online impressions.
- 3900% increase of Facebook Followers from 121 to over 3000
- 23429% increase in Linkedin followers from 34 to over 8000
- 25 keywords ranking on 1st page of Google Search Results