Kids Have Hope, a 503c Organization in Chicago dedicated to educating children and adults about child abuse prevention.

Project Marketing Components:

  • Logo Design
  • Identity Design
  • Website Design

Project Description:

Kids Have Hope was operating on a butterfly logo that was created in-house. Their original logo was dated and didn’t have impact or memorability.

The original butterfly concept of growth and transformation, the client wanted to keep, and integrated it with the organization’s very purpose: children.

The new logo design and brand identity, makes use of the negative space to incorporate the silhouette of childrens’ faces to create the wings of the butterfly.

The colors were updated as well to lift the brand out of the land of primary colors and into a more modern, sophisticated yet still relevant palette.


Client Testimonial

Project Marketing Components:

  • Social Media Content & Management
  • Brand Naming & Ethos
  • Email Marketing
  • Brand Partnerships
  • PR Liaison

Key Results

  • Established brand naming, tone and direction; ensured consistent distribution across all marketing channels.
  • Flagship launch strategy generated 700% increase in revenue and 77% increase in website traffic from Q1 to Q2 2018.
  • Oversaw brand naming and storytelling that helped secure multi-page features in major UK publications in Men’s Health, Women’s Health, Evening Standard, Forbes, and The Daily Telegraph.
  • Launch strategy resulted in over three million print and online impressions.

Client Testimonial

“Holy cow! I am so happy with the logo/branding you created. Thank you so much for being the brilliant force behind our marketing efforts.

I can’t thank you enough for guiding our brand in the right direction towards bigger and better things. What you have done affords us the opportunity to reach more people and make a bigger impact. I’m excited to show off our new image and thank you so much for all the fantastic work!.”