Marython Coaching
Marython Coaching is a USATF certified running coach in Sarasota, Florida. She is a marathon runner and experienced coach for all running distances and runners.
Project Marketing Components:
- Logo Design
- Brand naming
Project Description:
Worked on an exciting project. Mary, a renowned runner in Sarasota, Florida, was in search of assistance to create her own brand. As fate would have it, both Mary and I serve on the Board of Directors for a local not-for-profit organization. Recognizing her need, I volunteered my expertise to help her out. One of the ways I contributed was by crafting various logo concepts. After careful consideration, Mary settled on two distinct designs.
Originally known as Marathon Mary Coaching, we decided to incorporate her name “Mary” into “Marathon,” resulting in the new brand name – Marython Coaching. The goal was to capture the essence of marathon running while maintaining a personal touch through Mary’s identity.
We successfully developed a visually appealing logo that represent her Marathon Coaching venture effectively.
A visually appealing logo for Marathon Coaching was created, incorporating the numbers 2 and 6 to symbolize the distance of a marathon – 26.2 miles. The design cleverly features an “m” shape, representing Mary.
The second design consists of a dynamic squiggly line that starts and ends with purpose. The larger hump at the beginning signifies the challenging phase of training, where runners struggle initially but gradually find it easier to run longer distances. The star element in the logo represents both the goal and the triumphant finish of a running event.
Key Results
- Increase in visibility and marketing the brand and coaching business to local runners.
Client Testimonial
“I love my logo. Best of all my coaching customers love my brand. Scott created this logo quickly so that I could look professional, market and promote coaching to the local runners.
Scott is the best. “